Hi there, I’m Alexandra March, an editor in the New York City area who sits at the crossroads of editorial content, data and product.
With a background in writing, reporting and editing, I am passionate about storytelling that engages, prompts change and shines a spotlight on the truth. But I’ve always believed that a story isn’t finished when the last copy edit is made; that story needs to reach readers in the right way — ideally at a moment when they are seeking it out. For close to a decade I have worked in the audience and strategy space on making sure those words are accessible across platforms, discoverable by readers and presented in the most impactful way.
As the Deputy Director of Audience for The New York Times Opinion section, I spend a lot of time thinking about how, when and in what form our pieces reach readers both on platform and off. Before I stepped into this role, I was the newsletter editor for Times Opinion, and was primarily focused on email strategy and how we could better serve readers in the inbox.
Prior to that, I was running newsletter strategy and focusing on audience distribution and optimization at HuffPost. For more on the niche newsletter experiences I spearheaded there, check out this Neiman Lab story.
I have also served as the Editorial Director of Audience Engagement at Mic, where I wrote, edited and shaped newsletters; wrote breaking news push notifications; penned snarky copy for messaging bots; drove editorial product growth strategy; managed editorial partnerships and led an innovative off-platform team.
While email has been around for decades, newsletter editors are a fairly new phenomenon in media. I first dipped my toe into the email space when I worked at the nonprofit Community Solutions, which works to end homelessness and solve seemingly intractable problems. There, I wore a number of hats including social media strategist, project manager, event planner, blogger and newsletter producer — all in the name of systems change.
But that’s far from where my love for news and editorial products began. I kickstarted my media career as a reporter at The New Haven Register, Connecticut’s second largest newspaper. I covered the towns of Madison, Westbrook and Branford before becoming the city reporter. While there, I was chosen as a fellow for the competitive New England Newspaper and Press Association’s First Amendment Coalition, and as a panelist the following year.
When I’m not reading or thinking about the news, I spend my time baking, running, experimenting with new cocktail recipes, and spending time with my husband and daughter.