Alexandra MarchHi there, I’m Alexandra March, a digital and social strategist, writer, editor and photographer in New York City.

By day, I run newsletter strategy at HuffPost and spend a lot of time thinking about how email fits into the vast moving parts of media organizations. I’m deeply interested in figuring our how to produce quality journalism that answers questions, meets readers’ needs and solves complex problems — that’s also really accessible and can be consumed across platforms and products with a truly remarkable user experience.

If you’re wondering how I came to deeply care about news products AND the quality of content that they deliver, it’s because my career path has been a bit offbeat. Before I was occupying various conference rooms at HuffPost, I worked at Mic as the Editorial Director of Audience Engagement, where I crafted newsletters, programed the mobile app, penned snarky copy for messaging bots, drove editorial product growth strategy and managed editorial partnerships.

Before that, I took a detour into the nonprofit world with Community Solutions, which works to end homelessness and solve seemingly intractable problems. There I wore a number of hats including social media strategist, project manager, event planner, blogger and more — all in the name of systems change. It was also in this position that I  became increasingly invested in journalism’s role in solving the world’s problems.

But that’s all far from where I started out. I kickstarted my media career as a reporter at the New Haven RegisterConnecticut’s second largest newspaper. I covered everything from small town scandals to big city crime and earned my wings as a multi-media journalist by live tweeting trials (when it was a brand new concept) and shooting video on a Flip cam. While reporting there, I was chosen as a fellow for the competitive New England Newspaper and Press Association’s Freedom of Information/ Investigative Reporting Program, and as a panelist the following year. I was also part of the reporting team that received the Society of Professional Journalists award for coverage of Hurricane Irene. (I actually transformed my apartment into the newsroom during that storm.)

By night, I spend my free time baking, undertaking DIY projects, running and sampling craft beer.


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