Hi there, I’m Alexandra March, an editor in New York City who sits at the crossroads between editorial content, data and product.

With a background in writing, reporting and editing, I am passionate about storytelling that engages, prompts change and shines a spotlight on the truth. But I’ve always believed that a story isn’t finished when the last copy edit is made; that story needs to reach readers — ideally at a moment when they will want to read it. For the past six years I have worked on making sure those words are accessible across platforms, discoverable by readers and presented in the most impactful way.

As Newsletter Editor for The New York Times Opinion desk, I spend a lot of time thinking about how email should fit into the vast moving parts of media organizations and how it can be used as a tool to connect with readers in a more 1:1 way. In this role — far beyond the inbox — I also work on other off-platform strategy in the form of Instagram, push notifications, LinkedIn and Twitter Moments. I also write and edit daily, which keeps me grounded in my more traditional newspaper roots.

Prior to this role, I was running newsletter strategy and focusing on audience distribution and optimization at HuffPost. For more on the niche newsletter experiences I created there, check out this Neiman Lab story (featuring a deck with examples and the recipe for success).

Before that, I worked at Mic as the Editorial Director of Audience Engagement, where I shaped newsletters, wrote breaking news push notifications, penned snarky copy for messaging bots, drove editorial product growth strategy, managed editorial partnerships and led an innovative off-platform team.

While email has been around for decades, newsletter editors are a fairly new phenomenon in media. I first dipped my toe into the email space when I worked at the nonprofit Community Solutions, which works to end homelessness and solve seemingly intractable problems. There, I wore a number of hats including social media strategist, project manager, event planner, blogger and — you guessed it, newsletter producer — all in the name of systems change.

But that’s all far from where my love for news and editorial products began. I kickstarted my media career as a reporter at the New Haven Register, Connecticut’s second largest newspaper. I covered the towns of Madison, Westbrook and Branford before becoming the New Haven reporter. While there, I was chosen as a fellow for the competitive New England Newspaper and Press Association’s First Amendment Coalition, and as a panelist the following year. I was also part of the reporting team that received the Society of Professional Journalists award for coverage of Hurricane Irene. (I transformed my apartment into the newsroom during that storm.)

When I’m not reading or thinking about the news, I spend my time baking, riding my Peloton, attempting to knit, experimenting with new cocktail recipes, and spending time with my husband and daughter.